Design and build things in the context in which they need to be used. Don’t build predictive analytical tools requiring non-existent data.
Don’t Build Models Requiring Non-existent Data
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From the Blog on prediction
Predicting the Future
Change is the only constant. Technology speed doubles every 18 months. Humans will colonise Mars. Short sound bites that we have all heard before, likely more than once. Predicting the future is an exercise fraught with difficulty, which I won't be attempting...