While your organisational change process is unlikely to have a conspiracy theory attached to it, there will be competing stories and narratives.
Competing Stories
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From the Blog on storytelling
To Be Continued
Stories impact how we experience change. And change itself is a story. And our stories are never finished, they are always ‘to be continued’.
Ideas and Inspiration
Few of us walk out of Ikea having bought one of the rooms on display. But many of us have been inspired by something we saw. Ideas come to life in many different ways.
We all want to be heroes for at least one day
We all want to be heroes. However, in all good stories, the hero is shaped by and require the antagonist. Change makers can play both roles.
The Story Part of Change
Change brings fear related to status. (which is often intimately connected with power), job security, and control. Stories can help address this.
The How and the What
Building a quality product or service is the beginning of marketing, not the end. The ‘how’ is as important as the ‘what’ perhaps arguably more important.
The Secret to Ideas Spreading
Our ideas spread, not because we are so magnificent and not because our ideas are so brilliant. No, it’s because the creatives, the storytellers bring them to life.
The resuscitators
Without the storytellers continually telling stories, resuscitating the passion that originally brought the policy into being, all the effort and desire will be lost.
Interpretation and Assertions
No matter how nice a policy, lovely a theory, or beautiful a framework we have, the mental interpretation of it will be different across our team.