It’s not optional or a ‘nice to have’

It’s not primarily about a new revenue source

It’s not about employee engagement and ‘giving back’

It’s not to pacify guilt

It’s about integrity

It’s beyond the short term, reductionistic thinking

It’s about being true to your values (organisational and personal)

It’s about survival

Relevance

It’s about our planet, people, and being part of a community

We think our actions are isolated events and fail to realise we are connected to everyone and everything.

What you do everyday matters.  You matter.  Everyday.