Consent + Choice + Control = Trust building
Consent includes awareness and some understanding about how we will use the person’s information.
Choice includes providing options to the individual about who to work with, what is considered sensitive, who the data is shared with and alternative options of data capture.
Control includes being able to access the data themselves, to update their data, see who ‘views’ their data, see how their data is used, and being able to delete their data.
Doing these three things may not result in trust, but they will plant the seeds of trust with people.