Expensive and Better – these are both terms we use a lot in feedback about products, systems, processes, and even people.
“The situation is better”
“Product X is expensive”
And yet, better and expensive do not tell us much on their own as they are relative – better than what or for whom? Expensive in comparison to what or for whom?
Often when we gently ask a few more probing questions, we discover it’s not about cost or better, it’s about something completely different, something about how the product/system/person makes us feel, the story we tell ourselves about it.