One of the innate human characteristics is the desire to be seen, to be known by other humans. For some of us the number of others we wish to be known by is very small, for others it is very large. And yet, we will always be more unknown than known.
Facebook is one of the most popular websites on the internet and had 2.38 active users in Q1 of 2019. That’s a lot. And yet, it means there are still more people on the planet who were not users of Facebook than people who were.
The same can be said about all celebrities – there are more people who do not follow, like, or even care about celebrities than people who do.
When we seek to grow our brand (personal or company), we need to say more than we want to be popular, known, or recognised. It is vital to determine where and by whom we want to be recognised. If we answer with everywhere and everyone, we are being lazy and in reality this idea is not achievable. But we can be known and recognised by the people that matter.
Focus. Drip by drip by drip.