First impressions get all the attention. We put a lot of thought into them, write about them, put them on pedestals, and even give them awards (think about many marketing awards).

And while first impressions have a role to play, if they are not backed up by consistent second, third, fourth, fifth…one-thousandth impressions, the first impression fades. Actually, no, doesn’t just fade, it’s viewed as a fraud.

Consistently showing up, each day, figuring out where to step next is underrated and desperately needed. Attention is easy, consistency is harder.

Where are you going to focus?

Photo by Raphi_Rawr