FOMO (fear of missing out) is real and powerful. And it drives some interesting behaviour. While first related to social engagements and social media, it is present in many other aspects of our lives. Finances. Investments. Toys. Business. And yes, technology and digital transformation.

FOMO rears its head when our motivation for doing something or adopting a technology is because ‘everyone else is doing it’. When we’re trying to keep up with the trends, with our competitors.

FOMO may start the conversation about a possible change, but never should be the reason for it.

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