We often think about change, marketing, ‘selling’ as convincing others of an idea or concept. But what if that’s focusing on the wrong part. What if it’s not about convincing and is about listening and understanding? What if we focus on understanding what people need and want and creating that for them?
And for the charities and NGOs out there, what if our focus of understanding was 80% on the needs of those we seek to serve not those who give us money?