Most communities have creatives within them. Perhaps they are actors, comedians, artists. But perhaps they are the storytellers. The ones who create magic with words. They are the culture creators and maintainers. They are change makers.
And when we find them and work with them, our ideas spread. Not because we are so magnificent. And not because our ideas are so brilliant. No, it’s because the creatives, the storytellers bring them to life, make them memorable and meaningful.
Becoming a better storyteller or finding storyteller to work with might just be the single most impactful thing you can do to spread the change you seek to create.