Scary things can be made less scary by who we are with, what we see, hear, taste, touch, and smell. Things can be made more scary the same way. Good film makers know this, museum curators too, muscians, marketers, and artists. And of course theme park ride creators know this too. The weird thing is that when we control the darkness (i.e. close our eyes on a ride) it makes it less scary for us. But when you take away that control, and put a roller coaster inside, in the dark, and it becomes more scary.
Our senses play a powerful role in our experiences. What would happen if we, as change makers, would think more about this. How would we communicate change, governance, training differently? How can we use our senses, all of them, to reduce the fear around change?
What is one small change you could make today to engage more senses and reduce fear? I’d love to hear about it.