a new way of working

There is something special when beauty and simplicity come together, especially in communication. When it does, the imagery and message tends to stick with you for a long time. These are some of the reasons I find the below video fascintating.

The message is simple, yet challenging. It makes me wonder what made us, as a society, make the switch? And how can we switch back? Not to a romanticised notion of the good ol’ days, but to an improved way of living. To a place where we take what we’ve learned from ‘traditional’ ways of working and ‘modern’ ways of working, creating a more sustainable, holistic way of working.

And while the video is about wool and clothing, the above question applies to many other areas, including and perhaps especially digital and data.

Take 60 seconds to watch the video. Then ponder – what is the wool and fossil fuel in your industry, your life, your neck of the woods. I’d love to hear about it in the comments.

Photo by Adalia Botha


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