Seth wrote about chatoyancy recently – something that creates the illusion of depth, but is smooth and flat. I don’t know what opposite sophisticated word to chatoyancy is, but we experience it often. At a simple level, when you look at the skin of an apple under a microscople you discover it is not as smooth as we think.
In the world of data, data sharing, deduplication, referrals and so on are also the opposite of chatoyancy. They appear simple and straightforward. And in some ways there are. However, each of these processes come with layers of governance, technical, legal, and data (More about them here).
We forget this at our peril.