I find children authors incredible – who comes up with these ideas? How can we be ‘not childish’ and yet much more creative and remarkable?
Not Childish, but Remarkable
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From the Blog on creativity
Creative Ingenuity
He had done in a completely different way to what I expected (how I would have done it). Different. Not wrong. Clever ingenuity. And different than me.
People’s time
We tend not to get specific enough in answering ‘who’s it for’ and forget to ask ‘what is their time availability for my product/idea?’
When you’re denied traditional channels, go guerrilla.
Marketing is not just about selling people stuff – it is also about promoting ideas and change. When you’re denied traditional channels, go guerrilla.
You can’t do that because of rule 18.4 subsection 3B
The underlying assumption many have is that our job is to keep the organisation safe; to protect it. You can’t do that becomes an often said phrase.
Reclaiming a Music Video with Impact
A friend of mine sent me the below video - it is a stunning creative take on a pop song. I love the creativity, the imagination, and the fun that it conveys. It certainly made me check out MicroBanker Grab a drink and take a few minutes to enjoy watching:...
Creative Disaster Preparedness
A colleague sent me this video. Simple. Catchy. And as one person said, "Brilliant - this is likely to have more impact than any guidelines!!" I'd have to agree - brilliant and...
Loo paper for good
I love creativity. I wish I had more of it and more courage to express the bits I have. Inspiration can be one of those allusive things that we all search for and yet it can be found anywhere we find ourselves. And when I say anywhere, I do mean anywhere, which is one...