From the Blog on marketing

Start with Want

Start with Want

First addressing the other’s felt need will help them be open to hearing the rest of what you are saying. Start with want.

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The Lucky Ones

The Lucky Ones

Some people will hear our message and people won’t – Communication is never finished, it is constantly needed & we GET to do it, we are the lucky ones.

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Re-Purpose Marketing

Re-Purpose Marketing

Marketing is about change. Behaviour change. So is public health. So why are governments not asking brands to lend them their marketing departments?

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A fine line?

What’s the difference between marketing and public service announcements? Is one selling you something you need to buy and the other something that is free?

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