The idea of grit boxes is that on the days it does freeze, the local community members will spread the grit on the road. But it doesn’t work.
From the Blog on marketing
Everyone must hear this
‘Everyone must hear this’ is different than ‘I’m going tell you whether you like it or not’. The second is harmful bullying behaviour.
‘You can bring a horse to water…
You can bring a horse to water, but not make him drink. Change not a fast process, but change rarely is. People need to want to.
We often spend a lot of time on our pitch. On the arguments and the numbers. But get blank stares. What if we target a specific person?
Output: Creation or Use?
Creating a toolkit, a template, any resource is relatively easy. Dissemination or getting others to use your resource is the hard part.
The How and the What
Building a quality product or service is the beginning of marketing, not the end. The ‘how’ is as important as the ‘what’ perhaps arguably more important.
Who’s it for?
Product launches are easy. There is a formula to follow. Building and sustaining a community is hard work. So perhaps the place to start is ‘who’s it for?’
Creating new policies is easy. Ensuring all staff are aware of and follow a new policy is the hard part. Marketing policy is a long term endeavour.
Without the storytellers continually telling stories, resuscitating the passion that originally brought the policy into being, all the effort and desire will be lost.