From the Blog on marketing

Be Specific

Be Specific

We often spend a lot of time on our pitch. On the arguments and the numbers. But get blank stares. What if we target a specific person?

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The How and the What

The How and the What

Building a quality product or service is the beginning of marketing, not the end. The ‘how’ is as important as the ‘what’ perhaps arguably more important.

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Who’s it for?

Who’s it for?

Product launches are easy. There is a formula to follow. Building and sustaining a community is hard work. So perhaps the place to start is ‘who’s it for?’

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Marketing Policy

Marketing Policy

Creating new policies is easy. Ensuring all staff are aware of and follow a new policy is the hard part. Marketing policy is a long term endeavour.

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The resuscitators

The resuscitators

Without the storytellers continually telling stories, resuscitating the passion that originally brought the policy into being, all the effort and desire will be lost.

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Start with Want

Start with Want

First addressing the other’s felt need will help them be open to hearing the rest of what you are saying. Start with want.

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