First addressing the other’s felt need will help them be open to hearing the rest of what you are saying. Start with want.
Start with Want
read more
From the Blog on marketing
Field of Dreams and Toolkits
We love the field of dreams mythology, and so we create manuals, tools, toolkits, write papers, and believe the masses will just magically show up.
When you’re denied traditional channels, go guerrilla.
Marketing is not just about selling people stuff – it is also about promoting ideas and change. When you’re denied traditional channels, go guerrilla.
The Lucky Ones
Some people will hear our message and people won’t – Communication is never finished, it is constantly needed & we GET to do it, we are the lucky ones.
Re-Purpose Marketing
Marketing is about change. Behaviour change. So is public health. So why are governments not asking brands to lend them their marketing departments?
Words Matter and then They Don’t
Words give us space to work, to create the change we need/want, they give us ‘cover’. But they are rarely the end in themselves, rather, they are a means.
A fine line?
What’s the difference between marketing and public service announcements? Is one selling you something you need to buy and the other something that is free?