Change makers are wrong all the time because they are explorers. Becoming good at acknowledging our errors in a healthy way is a key skill.
From the Blog on mistakes
We often need to go through many metaphorical ‘crumpled pieces of paper’ before we reach our goals or get our ideas into the world.
What not to do seems quite straightforward, quite basic. And yet, clearly it is not. One slip up and lives are lost. This is not a technology problem.
We dream of the next thing, there is a lot of bliss. Would you start if you knew things would not go according to your plans?
No matter what model used, it will not be perfect. it must be accompanied by a robust system enabling people to complain, update their information, etc.
Mistakes can cost us money and customers in the short term. However often it is how we respond to our mistakes that have the long term impact.