From the Blog on storytelling

The How and the What

The How and the What

Building a quality product or service is the beginning of marketing, not the end. The ‘how’ is as important as the ‘what’ perhaps arguably more important.

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The resuscitators

The resuscitators

Without the storytellers continually telling stories, resuscitating the passion that originally brought the policy into being, all the effort and desire will be lost.

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The Snowman

The Snowman

“The Snowman” is a classic story here in the UK. The thing is, it has no words. And yet, even today, it is loved, no adored, by millions of people.

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