While your organisational change process is unlikely to have a conspiracy theory attached to it, there will be competing stories and narratives.
From the Blog on storytelling
Stories impact how we experience change. And change itself is a story. And our stories are never finished, they are always ‘to be continued’.
Few of us walk out of Ikea having bought one of the rooms on display. But many of us have been inspired by something we saw. Ideas come to life in many different ways.
We all want to be heroes. However, in all good stories, the hero is shaped by and require the antagonist. Change makers can play both roles.
Change brings fear related to status. (which is often intimately connected with power), job security, and control. Stories can help address this.
Building a quality product or service is the beginning of marketing, not the end. The ‘how’ is as important as the ‘what’ perhaps arguably more important.
Our ideas spread, not because we are so magnificent and not because our ideas are so brilliant. No, it’s because the creatives, the storytellers bring them to life.
Without the storytellers continually telling stories, resuscitating the passion that originally brought the policy into being, all the effort and desire will be lost.
No matter how nice a policy, lovely a theory, or beautiful a framework we have, the mental interpretation of it will be different across our team.