We all want to be heroes. However, in all good stories, the hero is shaped by and require the antagonist. Change makers can play both roles.
From the Blog on storytelling
Change brings fear related to status. (which is often intimately connected with power), job security, and control. Stories can help address this.
Building a quality product or service is the beginning of marketing, not the end. The ‘how’ is as important as the ‘what’ perhaps arguably more important.
Our ideas spread, not because we are so magnificent and not because our ideas are so brilliant. No, it’s because the creatives, the storytellers bring them to life.
Without the storytellers continually telling stories, resuscitating the passion that originally brought the policy into being, all the effort and desire will be lost.
No matter how nice a policy, lovely a theory, or beautiful a framework we have, the mental interpretation of it will be different across our team.
We buy emotionally and then justify it logically. We buy stories, not user manuals. This is true of food & tech, but also change & knowledge
Understanding where our data comes from, the views it represents, is our collective responsibility as data visualisation is storytelling.
“The Snowman” is a classic story here in the UK. The thing is, it has no words. And yet, even today, it is loved, no adored, by millions of people.