We buy emotionally and then justify it logically. We buy stories, not user manuals. This is true of food & tech, but also change & knowledge
From the Blog on storytelling
Understanding where our data comes from, the views it represents, is our collective responsibility as data visualisation is storytelling.
“The Snowman” is a classic story here in the UK. The thing is, it has no words. And yet, even today, it is loved, no adored, by millions of people.
Clear stories and messages win the day; they may not be the ‘best’ story, but clarity resonates. However, Change is complex and only one story doesn’t help.
The story we tell ourselves, the voice in our head. It is likely the most important story. Understanding it, knowing what it is, can be enlightening.
In answer to "what did you do this weekend?", we tell a story. In answer to "how are your children?", we tell a story. In answer to "what do you do?", we tell a story. In answer to "where are you going?", we tell a story. In answer to "why do we need to change", we...