The ABCs of Responsible Data is a book for grownups of all ages. It uses the creativity of an ABC book to explore the idea of responsible data. The book comes with thought provoking illustrations by the amazingly talented Daisy Mojave Holland. It’s fun, simple, and beautiful. It has yaks, trolleys, car crashes, and yes, two Zs. My hope is that it can help you have conversations with your teams and organisations about data management.