Why is a powerful question. We all know this, but it is rarely asked. Perhaps we feel embarrassed to ask as we assume the answer is obvious.
Why and What
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Why is a powerful question. We all know this, but it is rarely asked. Perhaps we feel embarrassed to ask as we assume the answer is obvious.
"What do you think of us using this software in our programme?" "It generally looks fine, what is it for? What are you trying to improve?" "Oh. Well. Umm, it's so that we can collect data more easily and it's in one place." "Mmm ok. So how does more data help? What is...