We collect heaps of data. And we think about the value of it for ourselves and our donors and partners. We forget to ask a critical third question.
The Seldom Asked Third Question
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From the Blog on analysis
5 Frustrations of Information
In a world of Google and Amazon, we have come to expect information to be organised and available with a simple search and to be able to purchase anything immediately with delivery overnight. And so, when this doesn't happen we are frustrated. In our frustration, we...