Billboards and Data Responsibility

by | Jun 23, 2022 | Change, ICT4D |


One of the reasons for billboards and advertisements is to remind us that the company exists. We do not need a new car, new pair of shoes, an electronic device, or even a Netflix movie everyday. And certainly not while we are driving down the road. However, part of the function of these images are to help our brains associate the brand with a product category so that when we are looking to make a purchase we think of them.

Reminding others, reminding ourselves consistently is perhaps something change makers can learn from advertisers. Consistently showing up in certain types of meetings, conferences, papers remind others of our voice. And remind others to think of us when they have an issue to discuss.

And so it goes for data responsibility discussions. It is not just about showing up in conversations with like minded people, but in conversations about data management, data governance, and so on. Conversations where we can learn about challenges others are facing and language they use. And also conversations in which we can contribute and ask questions reminding others of a different perspective.

Drip by drip by drip.

Photo by Yao Hu


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