From the Blog on behaviour change

What Not To Do

What Not To Do

What not to do seems quite straightforward, quite basic. And yet, clearly it is not. One slip up and lives are lost. This is not a technology problem.

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Re-Purpose Marketing

Re-Purpose Marketing

Marketing is about change. Behaviour change. So is public health. So why are governments not asking brands to lend them their marketing departments?

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Rhythms and Patience

Rhythms and Patience

Frustration during change is created when we behave in the ‘old’ way and expect the same result; we haven’t adapted our expectations to the ‘new’ rhythms.

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A fine line?

What’s the difference between marketing and public service announcements? Is one selling you something you need to buy and the other something that is free?

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The Human Side of Change

Last night, I was going through some old papers in my flat and came across the article "Managing the Human Side of Change" by Rosabeth Moss Kanter written back in 1985.  I was struck by its opening line, "This is a time of historically unprecedented change for most...

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