What not to do seems quite straightforward, quite basic. And yet, clearly it is not. One slip up and lives are lost. This is not a technology problem.
From the Blog on behaviour change
Marketing is about change. Behaviour change. So is public health. So why are governments not asking brands to lend them their marketing departments?
Behaviour change requires time, practice and patience. This is the hardest part as it appears counter-cultural. But it is in fact the only way we learn.
Frustration during change is created when we behave in the ‘old’ way and expect the same result; we haven’t adapted our expectations to the ‘new’ rhythms.
Perhaps it’s time for a new ‘rule of thumb’ of sorts. For each standard we write, it will include technical standards and behavioural standards.
Change is inevitable. How we lead through change is a choice – we can be a dictator or we can invite people into the journey with us.
In most training sessions, we’re told it’s ok to be ourselves. Yet, sometimes ‘being yourself’ is what is stopping us from learning something new.
What’s the difference between marketing and public service announcements? Is one selling you something you need to buy and the other something that is free?
Last night, I was going through some old papers in my flat and came across the article "Managing the Human Side of Change" by Rosabeth Moss Kanter written back in 1985. I was struck by its opening line, "This is a time of historically unprecedented change for most...