Behaviours don’t happen in a vacuum. Some are part of rituals. What are those ‘micro-interactions’ that make the ritual meaningful for us?
From the Blog on behaviour change
What not to do seems quite straightforward, quite basic. And yet, clearly it is not. One slip up and lives are lost. This is not a technology problem.
Marketing is about change. Behaviour change. So is public health. So why are governments not asking brands to lend them their marketing departments?
Behaviour change requires time, practice and patience. This is the hardest part as it appears counter-cultural. But it is in fact the only way we learn.
Frustration during change is created when we behave in the ‘old’ way and expect the same result; we haven’t adapted our expectations to the ‘new’ rhythms.
Perhaps it’s time for a new ‘rule of thumb’ of sorts. For each standard we write, it will include technical standards and behavioural standards.
Change is inevitable. How we lead through change is a choice – we can be a dictator or we can invite people into the journey with us.
In most training sessions, we’re told it’s ok to be ourselves. Yet, sometimes ‘being yourself’ is what is stopping us from learning something new.
What’s the difference between marketing and public service announcements? Is one selling you something you need to buy and the other something that is free?