We need a prompt to tell interesting stories, but the prompts do not matter. They start the stories which enable reaching the trust point.
From the Blog on Stories
However sleek, thin, and dressy my socks were, they didn’t last a day when I wore them in my work boots. The same can be said about technology.
Stories impact how we experience change. And change itself is a story. And our stories are never finished, they are always ‘to be continued’.
Few of us walk out of Ikea having bought one of the rooms on display. But many of us have been inspired by something we saw. Ideas come to life in many different ways.
Change makers also know that the stories we tell change overtime or what we emphasise changes. Stories are about identity and so too is culture.
So when stories we tell make fun of someone’s ethnicity, gender, appearance, ability AND is tolerated, we communicate it is ok.
Stories can bring different perspectives to life. We can have good intentions, but stories can help us see how they create the wrong incentives.
Clear stories and messages win the day; they may not be the ‘best’ story, but clarity resonates. However, Change is complex and only one story doesn’t help.
When we lead change, we need to figure out ways to connect the change with the heart; our heart and those of others. Stories still are the most effective